Print design has been integral to my career from the beginning, thanks to my father, a photographer, who introduced me to the world of printing. He taught me about chemical emulsions, printer maintenance, and software updates. This foundation provided valuable insights into cost, color, and quality considerations. Effective print design requires an understanding of paper quality, durability, color, and machine capabilities. From portfolio samples to car wraps, each project presents a unique challenge and an opportunity to push the boundaries of ink and paper.