Creative Direction

Copywriter: Alicia Chan

Agency: Raindrop

Hermes Creative Awards 2023 Platinum Winner

During our brainstorming sessions at SelectBlinds, we wanted to find a way to make shopping for and installing window coverings easier and more enjoyable. As we discussed, it dawned on us that buying blinds is a lot like dating. You have to do your research, read reviews, get a sense of what the company is all about, and decide if it's worth pursuing.

This campaign was a collaborative effort with the amazing agency Rain Drop, based in San Diego, CA. Working with their talented set designers, actors, script writers, photographers, and stylists, we shared a common mission to disrupt the window fashion industry. Together, we created an eye-catching Big Game ad spot that will forever change the way you approach buying window blinds online.

I’ll let the commercial explain the rest.

Director: Kyle Lane
Producer: Holley Gaskill
DP: Chris Francis
Videographer: Andrew Ferreira
Gaffer: Ernesto Munoz
Grip: Armando Jr Sahagun
Sound Mixer: Alexandra Parral
Hair & Makeup Artist: Antonella Annibale
Writers: AJ Knox, Jesse Egan, Ryan Hicks, Maria Palacios
Casting Manager: Sparkle Hickey
Motion Design: Nick Geddis, Erika Ni
Editing: Kris Hanson

LEAD: Laura Marie Moore
HOST: Daniel Michicoff
SELECTBLINDS: Troy Appel
GENERIC BLINDS: Billy Mann

Marketing Director: Kevin O’Conner

Creative Director: James Michael Pena

Copywriter: Alicia Chan